YorkU School of the arts, media, performance & Design
The Ask: To appeal to aspiring young artists and bring awareness to the YorkU AMPD programs.
The Insight: York is a big university with over 50,000 students and state-of-the-art facilities. AMPD, the department for the arts, is a close-knit community within York, where Professors & students are extremely interactive. The art school at York gives you the best of both worlds- a big university life with the small art school vibe.
The Big Idea: The Small/Big Campaign