theturnlab

The goal was to capture the attention of a younger demographic and highlight Mattamy Homes' status as Canada's largest privately owned homebuilder in North America. This was achieved through consistent social media content creation, including visually engaging reels that garnered over 50K views and led to a 20% increase in accounts reached. Additionally, ongoing community branding initiatives, brochure creation, and campaign launches were developed to sustain the success of the overall strategy.