strada by capriet
strada, an upscale condo by capreit, brings modern living to the heart of toronto’s little italy. to promote its upcoming releases, we created print and motion ads that capture the neighbourhood’s unique spirit.
rather than polished lifestyle shots, the campaign highlights little italy’s and strada’s iconic symbols—espresso cups, gym dumbbells, and tiramisus.
the result is bold, textured visuals full of energy and character.
as the motion designer on this project, i brought these visuals to life with playful, fluid animation where objects morph and transform in rhythm with the headlines, adding movement that keeps viewers engaged.
content creation: apoorva chugh
community manager: alicia mcauley
graphic design: apoorva chugh
creative direction: pedro ramos