Student mock Advertising Project
The Ask: To differentiate TELUS from other main competitors by increasing awareness of their unlimited data family plans. Highlighting the many benefits (such as sustainability efforts and discounts) of the TELUS family plan in the campaign.
The Insight: Telus means more. More family members = more discounts = more sustainability. Bigger families, bigger givebacks. No matter how many family members you have and wherever you go, you will always enjoy a cheaper, sustainable unlimited data family plan at Telus.
The Big Idea: More The Merrier.