*mock student project | york university

To differentiate TELUS from their competitors by increasing awareness of their unlimited data family plan and highlighting its benefits, we used the insight that bigger families mean more discounts and sustainability, with TELUS.
We developed the big idea of "More The Merrier". We created digital ads, website banners, and social media content that focused on the concept of bigger families getting bigger givebacks with TELUS. The campaign's goal was to show families that they can always enjoy an affordable and eco-friendly family plan with TELUS, no matter how many members they have or where they go.