The Ask: To help new international students at York University navigate life in Canada and help them transition to their first year easily.
The Insight: Leveraging online zoom breakout rooms to organize virtual events, webinars, virtual coffee chats for new students. Creating an Instagram campaign to familiarize new students with the campus.
The Big Idea: Get into YU Zone
YU Zone Social Media Campaign
Series of social media posts aiming to help new students get familiar with the campus building names, abbreviations. Help virtual students stay connected to the campus. As well as increase engagements with comments.
YorkU Webinar Series Content Writing
Helping new, incoming students understand the process of arriving in Canada during the pandemic, through a pre-arrival webinar series.
Virtual Summer Solstice Party Marketing
Wrote event invite articles and emails for students and faculty members for virtual parties and events happening on campus during the pandemic. Helping new students adjust to life on campus, online.